Growth

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Paul founded Trinity Los Angeles as a Food Growth Consultancy to enable start ups, small and medium-sized businesses to strategically grow to their full potential. 

As a former CEO and General Manager for several of the World's Leading CPG and Retail Food Companies, Paul delivered strategic long term sustainable profitable growth on a Regional, National and International basis.

As Nestle Ukraine CEO successfully launched Kit Kat in two countries by reformulating to a locally preferred chocolate and developing a regionally specific "Have a Break, Have a Kit Kat" full support package.

Delivered Nestle Europe's biggest confectionery growth for two years by renovating a portfolio of existing products, launching new brands  and entering new chocolate categories. 

At Pizza Hut, Paul used Behavioral Economics and Experience Engineering to help develop a new Marketing Model that allowed Pizza Hut to re-gain the Family Restaurant positioning.

Increased transaction and profit growth by introducing new consumer platforms including Free Unlimited Salads, Kids Eat Free, All Day Buffet and After School Happy Hours.  

At Ferrero Paul led the Marketing Team to grow Kinder Chocolate brands to their highest ever value, volume, distribution, penetration and profit levels

Developed a Strategic Kinder Chocolate New Product Pipeline that enabled a doubling of sales by using existing products and introducing new pack and size formats based on consumer insights.