Transformative Sales Growth
Paul Diver
Paul Diver
Paul Diver
Paul founded Trinity Los Angeles as a Food Growth Consultancy to enable start ups, small and medium-sized businesses to strategically grow to their full potential.
As a former CEO and General Manager for several of the World's Leading CPG and Retail Food Companies, Paul knows how to deliver strategic long term sustainable profitable growt
Paul founded Trinity Los Angeles as a Food Growth Consultancy to enable start ups, small and medium-sized businesses to strategically grow to their full potential.
As a former CEO and General Manager for several of the World's Leading CPG and Retail Food Companies, Paul knows how to deliver strategic long term sustainable profitable growth on a Regional, National and International basis.
Trinity Los Angeles specializes in developing strategic commercial roadmaps by forensically analyzing businesses, categories, customers and consumers.
Nestle
Paul Diver
Paul Diver
As Nestle Ukraine CEO successfully launched Kit Kat in two countries by reformulating to a locally preferred chocolate and developing a regionally specific "Have a Break, Have a Kit Kat" full support package.
Delivered Nestle Europe's biggest confectionery growth for two years running by renovating a portfolio of existing products, launchi
As Nestle Ukraine CEO successfully launched Kit Kat in two countries by reformulating to a locally preferred chocolate and developing a regionally specific "Have a Break, Have a Kit Kat" full support package.
Delivered Nestle Europe's biggest confectionery growth for two years running by renovating a portfolio of existing products, launching new brands and entering new chocolate categories.
Developed Channel specific Commercial Roadmaps that delivered a New Product Pipeline. Launches includes a $1 Nesquik value solution for Dollar Stores and a Super Premium Ice Cream Sandwich for Club Stores. These are just two examples and there are many more.
Pizza Hut Operations
Pizza Hut Operations
Pizza Hut Operations
Do you remember when Pizza Hut Dine-in Restaurants ruled the high street? But then they got a little tired and were overtaken by the competition?
At Pizza Hut, Paul used Behavioral Economics and Experience Engineering to help develop a new Marketing Model that allowed Pizza Hut to re-gain the Family Restaurant positioning.
Increased tran
Do you remember when Pizza Hut Dine-in Restaurants ruled the high street? But then they got a little tired and were overtaken by the competition?
At Pizza Hut, Paul used Behavioral Economics and Experience Engineering to help develop a new Marketing Model that allowed Pizza Hut to re-gain the Family Restaurant positioning.
Increased transaction and profit growth by introducing new consumer platforms including Free Unlimited Salads, Kids Eat Free, All Day Buffet and After School Happy Hours.
Ferrero Marketing
Pizza Hut Operations
Pizza Hut Operations
At Ferrero Paul led the Marketing Team to grow Kinder Chocolate brands to their highest ever value, volume, distribution, penetration and profit levels
Created an updated Face of Kinder Chocolate social media campaign with consumer participation received from over 100 countries and achieved Ferrero's highest ever on pack interaction scores
At Ferrero Paul led the Marketing Team to grow Kinder Chocolate brands to their highest ever value, volume, distribution, penetration and profit levels
Created an updated Face of Kinder Chocolate social media campaign with consumer participation received from over 100 countries and achieved Ferrero's highest ever on pack interaction scores.
Developed a Strategic Kinder Chocolate New Product Pipeline that would enable a doubling of sales by using existing products and introducing new pack and size formats based on consumer insights.